A Westward Mirage

Forget the press clippings and polished press kits, welcome to PR 2.0! Today’s day and age is hyper-connected through the world of social media, and it isn’t just a tool for public relations… it is the stage, the spotlight, and audience all wrapped into one. From real-time brand engagement to crisis moments caught on the web, social media platforms are rewriting the rules for PR. Whether you’re an old seasoned veteran or just now dressing out and stepping into the wings, here are five powerful ways social media is reshaping how we communicate, connect, and build credibility.

1.Astronomical reach

Social media has allowed the world to connect in ways it never has before. With this, public relations professionals can reach a much larger audience through the use of social media. In the past, public relations was limited to things such as paper press and broadcastings, but now, brands and public relations experts can connect with millions of consumers directly and get content from all kinds of audiences. Since social media has increased information visibility, expanding reach is extremely vital to a brand’s success.

2. relationships & greater engagement

Alongside its widespread reach, social media also allows brands to establish a more intimate relationship with the public. In the past, it was often a one-way street with companies releasing information with no way for the public to easily respond. Social media platforms allow the public to get involved with their favorite brands which fosters relationships between brands and their audience. Whether it be from constructive criticism or good feedback, social media allows brands to communicate directly with their consumers.

3. 24/7 news cycle

With the rise of social media, this opens up a floodgate for a 24/7 cycle of news and information. Brands are now able to deliver news at any time during a PR campaign and be confident that their message will be seen by consumers. The instantaneous flow of news can be great for a brand, but also negative news can travel just as quickly. Alongside this, even if the news is good or bad, companies have the chance to address the issue and quickly do damage control through social outreach.

4. enriching brands through Creative content

Consumers are growing more apt to turn to social media to gather information, and content on these social platforms can come in many different forms. Whether it be a current social trend, aesthetic video or photo, or comedic content, brands can now foster their creativity into a storytelling feature that will build their own unique identity among consumers.

5. Pr phenomenons: Influencers

Social media not only provides an outlet for professional journalists, but it also brings the emergence of influencers. From beauty vloggers to lifestyle gurus, to foodies, influencers are considered one of the best ways to attract new consumers to a company and brand.